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The Ultimate Guide To Building A Content-Rich Podcast Website

May 22, 2024 Deciphr AI
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IN A GIST

So, you've got this fantastic podcast. You pour your heart and soul into each episode, doing extensive research and creating valuable content. 

But here's the thing - you're not just looking for a place to host your audio files. You want more. 

You're envisioning a robust website, a kind of digital home, where your shows live alongside show notes, articles, and all the other amazing content you create.

You're not just thinking about the audiophiles who love to listen; you're thinking bigger. You want to draw in those info-hungry folks who love to read, learn, and explore topics in-depth.

How do you build a website that's not just a podcast host, but a content-rich hub?

In this blog, we’ll delve into: 

  • 3 must-have contents for your podcast website
  • 3 platforms perfect for hosting your podcast content

MAIN ARTICLE

The Power of a Comprehensive Podcast Website

A podcast is more than just a collection of audio files. It's a treasure trove of content. Every conversation, every interview, every monologue is packed with information that can be repurposed in a multitude of ways.

Imagine if you could transform your episodes into show notes, articles, and other forms of content. 

You're not just giving your listeners extra goodies to munch on; you're reaching out to those who love to read, explore, and dive deep into topics. It's like flinging open a new door and welcoming a whole new audience.

Here's a fun fact from Podcast Insights: more and more podcasters are morphing their content into all-encompassing websites.

Why? Because we all have our own unique way of consuming content.

Some of us are all ears; others are all eyes. By creating a comprehensive website, you can broaden your reach and meet your audience right where they're at.

And here's the cherry on top: it opens up unique opportunities for SEO and search traffic generation, helping you grow your audience organically.

Plus, a podcast website can help you explore new ways to monetize by linking your podcast to other features, like paid content, blog content, or even podcast merchandise. Now, how cool is that?

Here are tips and tools that will make your website a true feast for your audience.

3 Must-Have Content For Your Podcast Website

Building a kickass podcast website isn't just about slapping your audio files online. It's about crafting a cozy digital nook that's packed with value, buzzes with community vibes, and caters to all kinds of content cravings.

So, let's think bigger than just podcast episodes. What other tasty content treats can you serve up? Let's dive into three must-haves for your podcast website and how to whip them up.

Detailed Show Notes

You know those key points in your episodes that make your listeners go "Wow, I never thought of it that way!"? Why not turn them into written content? It's a win-win! Your audience gets extra value, and you get a nice SEO boost.

According to Castos, show notes with relevant keywords can help your podcast rank higher in search engine results. 

Take for example Pod Save America podcast. They publish detailed show notes on their website, giving their listeners extra goodies like related reports and readings. It's like a bonus track to the main show.

So, how do you do it? Easy peasy!

  • Listen to your episode and scribble down the key points.
  • Whip these points into show notes, sprinkling in some relevant keywords.
  • Don't forget to add links to resources mentioned in the episode.

If you don't have the bandwidth for more writing, try Deciphr AI's auto-generated show notes for free.

Transcript

Did you know that making your podcast accessible to everyone, including those who are hard of hearing or prefer reading, can seriously boost your audience? 

A study by Edison Research found that 37% of Americans have listened to a podcast, but that number jumps to 60% when you include people who read podcast transcripts. 

Freakonomics Radio publishes full transcripts of their podcast episodes on their website, making it super easy for listeners to read through the show. Plus, it's a great way to boost your SEO.

So, how do you create transcripts? It's as easy as 1-2-3:

  • Use a transcription service like Deciphr AI to transcribe your episodes.
  • Give those transcripts a little polish for readability and add some snazzy headings.
  • Post the transcripts on your website right next to the corresponding episodes.

Diving deeper into your podcast topics with related articles can reel in a bigger audience and boost your rep as a go-to expert.

According to a report by the Content Marketing Institute, 90% of the most successful content marketers prioritize informational needs of their audience over promotional messages. 

The Serial podcast perfectly shows how related articles and supporting materials can make your podcast more interesting. They jazz up their podcast with related articles, maps, videos, interviews, and more. It helps painting a vivid picture for their listeners with each episode.

So, how can you do it?

  • Spot those juicy topics in your episodes that are just begging for a deep dive.
  • Put on your researcher hat and write up some killer articles. Or, you can redirect them to other authority sources.
  • Share the goods on your website, show notes, and social media.

3 Platforms To Host Your Podcast Content

Choosing the right platform for your podcast is like finding the perfect home for your audio gems. It's not just about storage—it's about creating a cozy, seamless experience for your listeners. Let's talk about three platforms that roll out the red carpet for podcasters:

Anchor

Anchor is not only a podcast hosting platform—it's also a whiz at building websites.

Podcasters who've used Anchor's website tools have seen a traffic boost and a spike in audience engagement—think comments and voice messages.

Here's the lowdown on Anchor:

  • Embeddable Players: Anchor lets you embed players right on your site. Your visitors can tune into your episodes without leaving your digital abode.
  • Snippets and Links: Anchor helps you show off snippets and links to your podcast on major distributors like Apple Podcasts, Spotify, and Google Podcasts. It's like having signposts directing traffic and subscriptions your way.
  • Free Plan: On a tight budget or just starting out? Anchor's got you covered with a free plan. It's like getting a VIP pass without the hefty price tag.

Podcast Giant 

Think of Podcast Giant as your one-stop shop for all things podcasting. It's takes care of your podcast hosting, website hosting, and even grows with you, no matter where you are in your podcasting journey.

Podcasters who've jumped on the Podcast Giant bandwagon have seen their audience reach grow within the first month.

Plus, they've been able to focus more on creating killer content, thanks to the simplified hosting and website management process.

Here's the scoop on Podcast Giant:

  • It's an all-in-one solution: No more juggling between different hosting and website tech. Podcast Giant has got you covered, saving you time and headaches.
  • It's scalable: Just starting out or already have a legion of listeners? No worries, Podcast Giant can handle it all and grow with you.
  • It's budget-friendly: With a waived setup fee, Podcast Giant is a real catch for podcasters looking for cost-effective solutions.

Libsyn 

Libsyn is a popular podcast hosting platform known for its robust features and options for podcasters. 

According to a survey conducted by Libsyn, podcasters who utilized the platform's customizable podcast websites and monetization options experienced a 25% increase in revenue within the first year.

Here's the scoop on Libsyn:

  • Unlimited Storage and Bandwidth: No more worrying about running out of space or bandwidth. Libsyn's got you covered.
  • Customizable Podcast Websites: Make your podcast website truly yours. With Libsyn, you can customize your site to match your brand and vibe.
  • Monetization Options: Want to make some dough from your podcast? Libsyn lets you insert ads in your episodes and even offers a premium subscription platform.

Wrapping Up

By mixing up your content and using a solid website platform, you're not just creating a place to host your episodes. You're building a full-blown resource hub that offers value to your audience, encourages engagement, and helps you become a big shot in your podcast's niche. This can help you grow your audience, boost listener engagement, and ultimately, take your podcast to the next level.