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The Podcaster's Survival Guide: Avoiding 5 Podcasting Icks That Will Drive Your Audience Away!

July 12, 2024 Deciphr AI
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Hey podcasters, are you tired of putting in all that effort only to see your listener numbers drop faster than a hot potato? Well, fear not, because we rounded up 5 podcasting icks that are sure to make your audience hit that dreaded "unsubscribe" button. 

A quick disclaimer: these aren't the be-all and end-all of what to avoid. Still, if you want to build a loyal following and grow your audience, this is a good place to start. Avoid the following: 

  • Poor Audio Quality: Nobody wants to listen to a podcast that sounds like it was recorded in a tin can. Invest in a decent microphone, record in a quiet space, and edit your audio. A small bit of editing can go a long way in improving the overall quality of your show.

  • Rambling or Incoherent Content: Passion is great, but there's a fine line between passion and rambling. Have a clear structure, practice your delivery, and be mindful of your audience.

  • Lack of Consistency: Consistency is key to building a loyal podcast audience. Release your episodes on a consistent schedule, stick to a consistent format, and engage with your audience regularly.

  • Lack of Promotion: You can have the greatest podcast in the world, but if nobody knows about it, it's not going to go very far. Leverage your existing audience, be a guest on other podcasts, and invest in paid promotion.

  • Lack of Personality: Don't be afraid to let your personality shine through. Be yourself, use humor when appropriate, and be conversational. Your listeners want to get to know you, so make sure you speak to them authentically.


Podcasting Ick #1: Poor Audio Quality

Let's be real; no one wants to listen to a podcast that sounds like it was recorded in the bathroom of a dive bar. Unless that's the vibe, you're going for (in which case, we support your creative vision).

But for the most part, poor audio quality is a huge turn-off for listeners. It's like trying to watch a movie with a scratchy, grainy picture – sure, you might be able to make out what's happening, but it's certainly not an enjoyable experience.

To avoid this podcasting ick, there are a few things you can do. First and foremost, invest in a decent microphone. You don't have to break the bank, but a cheap USB mic from the bargain bin isn't going to make the cut if you want your listeners to take you seriously.

Next, make sure you're recording in a quiet space. Background noise, echoes, and other distractions can be incredibly off-putting to listeners.

If you can't find a silent space, consider investing in soundproofing equipment or using a noise-reducing plugin in your editing software.

And speaking of editing, don't neglect this crucial step. Even if you're not a professional audio editor, a small bit of editing can go a long way in improving the overall quality of your show. Cut out awkward pauses, remove any background noise you couldn't eliminate during recording, and adjust the levels, so everything sounds clear and balanced.

By taking these steps, you'll be well on your way to producing high-quality audio that your listeners will actually want to listen to. Trust us, your ears (and your listeners) will thank you.

Podcasting Ick #2: Rambling or Incoherent Content

We get it; you're passionate about your topic. But there's a fine line between being passionate and being rambling and incoherent. Here are some tips for keeping your content focused and engaging:

  • Have a clear structure. Whether you're doing an interview, a solo episode, or a roundtable discussion, make sure you have a clear-cut idea of what you want to cover and how you want to cover it.

  • Practice, practice, practice. If you're doing a scripted episode, make sure you practice your delivery beforehand. And if you're doing an unscripted episode, ensure you have a good idea of what you want to say before hitting record.

  • Be mindful of your audience. Remember, your listeners are giving you their valuable time and attention. Make sure you're delivering content that's worth their while.

Podcasting Ick #3: Lack of Consistency

Consistency is key when building a loyal podcast audience.

Here are the things to keep in mind:

  • Release your episodes on a consistent schedule. Whether it's once a week, twice a month, or every day, make sure your listeners know when to expect new content from you.

  • Stick to a consistent format. If you're doing an interview show, make sure you're following a similar format for each episode. If you're doing a news-based show, make sure you're covering topics under one niche vs. being all over the place.

  • Engage with your audience consistently. Whether it's through social media, email newsletters, or other channels, make sure you're staying in touch with your listeners on a regular basis.

Podcasting Ick #4: Lack of Promotion

You can have the greatest podcast in the world, but if no one knows about it, it's not going to go very far. Here are some tips for promoting your show:

  • Leverage your existing audience. If you already have a social media following, an email list, or a website, make sure you're promoting your show to those audiences.

  • Be a guest on other podcasts. By appearing on other podcasts in your niche, you can get your name and your show in front of a new audience.

  • Invest in paid promotion. Whether it's through social media ads, podcast ad networks, or other channels, investing in paid promotion can be a great way to get your show in front of more people.

Podcasting Ick #5: Lack of Personality

Listen, folks, we all know that there's nothing worse than a podcast that feels like it's being read by a robot. If you want to keep your listeners engaged, you've got to show them some personality!

Some of you might think, "But what if my personality is boring?" Well, first of all, stop it. You're not boring! And secondly, even if you think you are, you can still do things to make your podcast more engaging.

Here are a few tips:

  • Be yourself. This is the most essential thing. Don't try to be someone you're not. Your listeners want to get to know you, so be yourself and allow your personality to shine bright.

  • Use humor when appropriate. Now, we're not saying you need to be a stand-up comedian or anything, but a little bit of humor can go a long way in making your show more engaging and memorable. Start by slipping in a joke or two.

  • Be conversational. Podcasting is an intimate medium. You're speaking directly to your audience, so make sure you're speaking to them in a way that feels like a conversation. Ask them questions, respond to their comments, and make them feel like they're a part of the show.

Wrapping Up

Congratulations, you've made it to the finish line of this blog! We hope that you've found these tips helpful, and that you take them to heart. No more listeners turned off faster than a bad mic drop!

Remember, podcasting is all about building relationships with your listeners. And just like in any relationship, it takes time, effort, and a little bit of charm to keep things going strong.

So, invest in some decent audio equipment, practice your delivery, and be yourself. And if all else fails, just remember to keep things interesting and engaging. After all, your listeners are giving you their precious time and attention, so make sure you're giving them something worth listening to.

And if you do happen to make a few mistakes along the way, don't worry too much about it. The beauty of podcasting is that it's a forgiving medium. You can always learn from your mistakes and come back stronger and more engaging than ever.