The Art of Repurposing: Maximizing Your Podcast Content’s Potential

IN A GIST

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You’re repurposing your podcast content on social media for marketing, but the reactions aren't quite up to par. You're left wondering, "Is my recycling game weak, or do I need to whip up something new entirely?"

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We're about to jump into the repurposing scene and show you how to make it work in your favor.

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In this blog, you'll get the lowdown on:

• Crafting soundbites that grab attention
• Turning your podcasts into text
• Making videos from your podcasts

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MAIN ARTICLE

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Repurposing isn't just about rehashing old content. It's about presenting your content in a new light, reaching a wider audience, and getting the most out of each episode.

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A survey from ReferralRock showed that a whopping 94% of marketers are repurposing their content, and the remaining 6% plan to include it in their marketing strategy in the future.

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That just goes to show how big a deal repurposing is in the world of content marketing. But how do you do it effectively?

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The Soundbite Strategy

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Soundbites are not exactly audiograms, but they're close. Think of them as mini audio clips, usually around 30 seconds to a minute long, that give a taste of your larger content.

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They're like the movie trailer for your podcast episode.

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Why should you care about soundbites? Repurposing podcast episodes into smaller video clips almost always works because of its potential for virality on social media. This is backed by a report by Pacific Content that says successful podcasts are more likely to include trailers. In fact, 39.75% of the top 400 podcasts in the US have trailers.

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Here are 3 tips to creating soundbites:

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• Keep it short and sweet: Aim for soundbites that are between 30 seconds to a minute long. It's the perfect length to grab attention without overwhelming your listeners.
• Don’t forego visuals: Don't just rely on the audio. Make your soundbite visually appealing too. Add captions (because let's face it, a lot of us scroll with the sound off), use bold colors that catch the eye, and don't forget to include your podcast logo
• ‍Give context: Don't just drop the soundbite and run. Add a caption that offers context and sparks curiosity. Make your audience want to know more. This is also where your call-to-action and link to podcast goes.

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The Text Transformation

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This might sound counterintuitive for a podcaster, but text-based content can be a powerful way to repurpose your podcast. 

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Here's a twist: infographics are the way to go. Yep, those data-packed graphics that marketers can't get enough of. According to a survey, 42% says infographics generate higher engagement.

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So, how can you add infographics to your podcast repurposing strategy? Let's break it down:

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• Transcribe your podcast episode. You can use tools like Rev or Temi to transcribe your audio. Deciphr also does the job - and gives you key chapters and summaries that make the next tip easier.
• Identify the main points: Browse your transcript and identify the main points that you want to convey in your infographic.
• Keep the design simple: Infographics should be easy to read and understand. Use simple language and avoid cluttering the design with too much information. There are many online tools available that can help you create professional-looking infographics, even if you don't have design experience. Try using Canva or Visme.
• Make it shareable: Infographics are highly shareable on social media. LinkedIn slideshows can be considered infographics, and so can Instagram carousels. Don’t forget to include your podcast branding and website URL to help promote your show.

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The Video Variation

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As interesting as your podcast might be, there will always be a segment of your audience that leans towards visual content over listening or reading. 

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Turning your podcast into a video isn't just about catering to different learning styles. It's also about making your brand more memorable.

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Here's a fun fact: mixing your message with visuals can supercharge your audience's memory of your brand by an impressive 65%. By giving your podcast a video upgrade, you're not just reaching new audiences, you're also making your brand stickier in their minds.

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So, how can you ride the video wave? Here's 3 tips to get you started:

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Make bite-sized videos‍

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Start by creating short video clips from your podcast episodes. Here's 3 different editing styles you can use, and how to go about each.

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• Animated videos: Use tools like Adobe Spark to animate key points or quotes from your podcast. You can use text, images, and even characters to bring your content to life.
• Static images with audio: Another option is to use a static image (like your podcast cover art or a relevant photo) and overlay it with an audio snippet from your podcast. Tools like Headliner or Audiogram can help you do this.
• Video recordings: If you record your podcast sessions, you can use snippets from these recordings. Just make sure the video quality is good and the content is engaging.

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Optimize for post‍

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Making your videos visually engaging is key. Use high-quality images, add subtitles, and write a compelling caption.

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Spread the word

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‍Sharing your videos on various platforms can help you reach a wider audience. Here's 3 platforms to do it in:

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• ‍YouTube: This is a no-brainer for video content. Make sure to optimize your video title and description with relevant keywords to help people find your content.
• ‍LinkedIn: If your podcast is business or career-related, LinkedIn can be a great platform. Post your video as a native video for better reach.
• ‍Instagram: You can post your video on your feed, IGTV, or even as a Story. Just make sure to tailor your content to the platform (for example, Stories are best for short, engaging clips).

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Wrapping Up

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Now, all these strategies might sound like a lot of work. And they can be, if you're doing everything manually. But here's the good news: there's a tool that can make your repurposing journey a whole lot easier. 

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Deciphr AI is an AI-powered tool that can transcribe your podcast episodes, create soundbites, and even generate video clips. There are free and paid plans that help podcasters scale their content production with ease. It is also capable of repurposing content into various formats, allowing thought leaders to create entire content suites.

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Remember, whether it's fresh or repurposed content, the most important thing is that it provides value to your audience. As long as you're doing that, you're on the right track.