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The Art of Content Repurposing: Cover More Marketing Ground with Less Work

May 22, 2024 Deciphr AI
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As a podcaster, you know that making and publishing new episodes takes a lot of time and effort. But what happens to those episodes once they're out in the world? Do they just disappear into the void, never to be heard from ever again?


The truth is, your episodes can be repurposed in a variety of ways to give them new life and boost your plays and listener counts. Repurposing is a powerful strategy that can help you get more ROI from your episodes, and it's simpler to do than you might think.


What is Repurposing?

So, what exactly is repurposing? It's the process of taking an existing piece of content and using it in a new way. This can be done in many ways, such as turning a podcast episode into a blog post, creating a video from an audio recording, or even using clips from an episode in social media posts.


The key to repurposing is to think about how your audience consumes content and what they're looking for. For example, if you have a podcast episode that provides valuable tips on a specific topic, you could create a blog post that goes into more detail on that topic. Or, if you have an episode that includes a particularly interesting interview, you could create a video highlighting the best parts of the conversation.


Why You Should Repurpose Your Content

The art of repurposing your content is one that many marketers overlook. It's not hard to see why—we're all so busy trying to create new content that we don't have time to use old content again.


There are several reasons why repurposing your podcast content can be beneficial:


1. Increased audience reach: By repurposing your podcast content into different formats, such as written articles or videos, you can reach new audiences who may not have discovered your podcast otherwise.


2. Improved discoverability: Repurposing podcast content into written articles or blog posts can help improve the discoverability of your podcast. Search engines can index the text, making it easier for people to find your content.


3. Increased engagement: Repurposing your podcast content into different formats can also increase engagement with your audience. For example, repurposing an episode into a video can allow for a more visual and interactive experience.


4. More content: Repurposing your podcast content can also help you create more content from existing material. This can be especially useful for podcasters who are just beginning and may not have a lot of new content to release.


5. Cost-effective: Repurposing your podcast content can be a cost-effective way of creating new content. It can save the time and resources needed to produce new content from scratch, and it can also help you get more value from your existing content.


Overall, repurposing your podcast content can help increase your audience reach, improve discoverability, increase engagement, and provide more content while being cost-effective.


How To Repurpose Your Content

In today's digitally-focused world, content is king—but it takes a lot of work to create it. And even if you're able to come up with the best (or most creative) ideas, it can be difficult to keep up with the demand for new content.


Here are several ways to repurpose your podcast content:

Transcription


Transcribing your podcast episodes
can help create written content that can be used for blog posts, articles, or social media updates. This also makes your content more accessible to people with hearing difficulties. You can also use the transcriptions to create a second podcast episode, which allows you to dive into more detail on the topic. This is a great way to give your audience even more information about a specific subject they're interested in.

Video


You can repurpose your podcast episodes into videos by adding visual elements, such as images and animations, to the audio. This can be used to create YouTube videos or social media videos. You can also create a full-length video by recording the podcast episode in real-time. You can then use the footage as a new episode, or you can repurpose it for other purposes, like creating animated explainer videos or short promotional videos.

Quotes and Soundbites


You can also create social media posts featuring quotes or soundbites from your podcast episodes. This can help increase engagement and reach a wider audience. You can also create animated explainer videos using the audio from your podcast episodes. These types of videos are becoming increasingly popular, and they’re an effective way to promote your podcast on social media. You can also use them as Facebook ads or even display them on your website if you want to drive traffic back to them.

Summary


You can create a summary of your podcast episode, which can be used for social media, blog posts, or email newsletters. Sometimes, people don’t have time to listen to your entire podcast episode. That’s why it can be helpful to create a summary of each episode and use it on your social media handle or in an email newsletter. You can also include the link to download the full episode in the description of your video so that people know where else they can listen if they want more information on this topic.

Podcast to Webinar


You can repurpose your podcast episode into a webinar format. This can be done by adding more visuals and interactive elements to the content and a Q&A session with the audience. The webinar can be promoted through your social media channels and email list. You can offer free webinar replay and other bonuses to entice people to join.

Podcast to E-book


You can repurpose your podcast episodes into an E-book format. This can be done by creating a written version of the podcast episode, adding more images, and maybe some exclusive content that wasn't included in the podcast. The E-book can be sold on your website or offered as a bonus to podcast subscribers. You can also use the E-book as a lead magnet and offer it for free in exchange for an email address.

Podcast to Course


You can repurpose your podcast episodes into a course format, and this can be done by creating a series of video lectures that cover the same topics as the podcast episodes and also by adding quizzes, assignments, and a final exam.

It is important to note that repurposing your podcast content should be done to add value to the audience and not just regurgitate the same information in different formats. Also, you should always consider the format that best suits the topic and the audience.


The Impact of Repurposing

The great thing about repurposing is that it's fairly easy to do when you know what you're doing. And it's even easier when Deciphr Media helps out. We can help you identify the best parts of your episodes to repurpose and create new content that is tailored to your audience.


So, don't let your episodes disappear into the ether. Start repurposing them today and take your plays and listener counts to new heights. With the help of Deciphr Media, you'll be able to create new content that your audience will love and keep coming back for more.