Micro Content: A Podcaster’s Best Tool for Engaging More Listeners

6 Types of Micro Content You Can Engage Your Viewers With

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Micro Content #1: Memes

If you’ve been on the internet for quite some time now, then you’re familiar with what memes are. 

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You love to see them, laugh over them, and share them—and it just so happens that your listeners are guaranteed to love them. 

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Memes are a great form of micro content that podcasters can use because: 
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✅They tell a quick story in a glance;

✅They easily make a point;

✅They can be used just as effectively to express an emotion or share an opinion, and;

✅They’re highly shareable—which makes it easier for you to quickly spread your message to even the widest of audiences.
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So if you're looking for a quick, easy, and effective way to connect with your audience, consider using memes in your marketing strategy!

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Micro Content #2: Branded GIFs

Here’s today’s fun fact brought to you by the folks at Deciphr AI: 

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Did you know that over 10 billion GIFs are served across the world's most popular messaging and social media apps every single day? 

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That's an insane number of GIFs! 

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And here’s the thing: it's not just funny cat videos, either—branded GIFs make up a huge chunk of it all... 

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This means they can help your podcast reach audiences all over the world, too.

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Branded GIFs are a useful tool that consumers can share with their close friends and followers to enrich conversations and the content they share.

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For example, if you are a fashion brand, you can make GIFs of your latest collection so you can send them to friends when they’re shopping for new clothes. This won’t only expose your brand to more people—but it’ll also show them that you’re trying to provide value and not just trying to get cash out of them!

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With GIF marketing, you’ll get to insert your branded content into conversations that people are already having on social media. They’ll help ensure that you're not interrupting anything—and even go the extra mile to help your brand add value to the mix! 

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Micro Content #3: Images

When your listeners see well-designed images, they stop them in their tracks and make them want to learn more about the topic in the picture. 

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Not convinced? Okay, let’s look at one example of a situation you’re probably all too familiar with.

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Let’s say you see an image of a delicious-looking cake.

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Just by looking at it, you'll probably want to learn more about it, look at it a few more times, daydream about how it tastes, and maybe even buy it. But, if you just read a description of the cake, you might not be as tempted—and this won’t be the case if there was a picture in the post. 

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That makes sense, right?

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So, long story short: images can be pretty powerful in terms of helping people make decisions about products.

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The reason pictures work well in catching attention and making sales is that they help break up text and make information a lot easier to digest. The reason for this is that the average human noggin’ processes images much faster than they do with text…

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This means that sprinkling images across your page can help followers (and will-be followers) understand and retain information better. 

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Micro Content #4: Infographics

Want to present information to your audience quickly? Infographics are the best way to go. 

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Infographics, simply put, are visual representations of data and facts that are appealing and readable. They work well as micro content because they’re great at quickly highlighting important takeaways so that your viewers don’t have to read long lists of facts and indicators.

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Depending on the kind of information you need to simplify and present, here are the different types of Infographics you can use:

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📈Flowcharts: These infographics are a graphical way to show how a process works. They can help you show how to do lots of tasks or quickly present goals—all in a way that’s easy to understand and helps people stay on them longer.

📈Timelines: These infographics show people information or events that change over time. Timelines help your viewers or followers see how things have changed and what progress has been made—making everything more interesting and relevant to them.

📈Comparisons: These infographics contrast two similar or new ideas to visually highlight similarities and differences. They're usually used for "Before and After" concepts.

📈Statistics: These infographics show numerical data in an interesting and easy-to-understand format. Statistics employ a lot of numbers with only a few words and only a few visualizations for effortless reading—allowing them to be perfect for things like census data and housing rates.

📈Conventional Infographics: These types of microcontent use charts and graphs to show data, and they often come with a visual that helps explain the information. When done well, conventional graphics are highly effective they’re self-explanatory.

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Micro Content #5: Lists

Lists are another effective form of micro content because they are easy to skim through. 

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When you’re looking for specific bits of information, it is much easier to scan a list of bullet points than it is to read through a paragraph of text…

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And that’s why lists work well in terms of drawing in more people and keeping them engaged with your content, profile, and podcast! 

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Aside from all this, lists are also a great way to organize information. If you have a lot of ideas or data that you need to present concisely, using a list can help your audience understand and remember the information more easily!

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Micro Content #6: Blurbs

They might seem overly simple, but don’t underestimate them: blurbs work. 

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Over the years, blurbs have been shown to be effective forms of micro content because they get messages across without the risk of having people lose interest. Readers are more likely to stop and read something if it is short and easy to understand—which is exactly what a blurb post is!

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(And if you want an easier time figuring out which blurbs from your podcasts should be posted, Deciphr does all the work for you. Click here to upload your first transcript and try it out!)

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3 Examples of Successful Micro Content Campaigns

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1. Ritz Carlton

There are a few things that made Ritz Carlton's micro content so successful. 

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One approach of theirs that stands out is how they very cleverly tap into people's love of luxury and all things glamorous. 

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By featuring their properties and services in very high-end, aspirational photos and videos, they make their potential customers want to vicariously experience that lifestyle—even if it’s just for a moment!

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2. Buzzfeed

Genius is an understatement when it comes to BuzzFeed's success with micro content—they’re always on top of the latest trends and know how to appeal to their audience. 

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One of the smartest things that BuzzFeed does is capitalize on content that’s already going viral. This means that they are always ahead of the curve and their audience loves them for it. 

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BuzzFeed is also known for its listicles that draw in many sources of information—which include lots of micro content videos, memes, quotes, and more. People love this type of content because it is easy to comb through and there is something in it for everyone…

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And BuzzFeed has the numbers to back up its mastery of the art of micro content with over 3.2 billion monthly content views!

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3. Vayner Media

At VaynerMedia, Gary and his team have developed a methodology for creating micro-content that is highly engaging, shareable, and effective in driving traffic and generating leads. Their process involves understanding what their audience wants to know and, then, creating content around those topics.

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The Buzzfeed team also focuses on developing catchy headlines and using visuals to capture attention. And they make sure to promote their content through social media channels like Twitter, Snapchat, Instagram, and Facebook—which gets them amazing results!

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Get Major Results With Micro Content (and Deciphr AI)

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When creating micro content, it's vital to keep your target audience in mind and remember:

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🤔What are they interested in? 

🤔What information do they need? 

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If you want to see major results, keep your micro content pieces focused and relevant. And, more importantly, make sure they provide value to your readers. 

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You can also get creative with your micro content by experimenting with different formats, such as videos, infographics, or just short text updates—remember, the sky's the limit! 

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Now, micro content is a challenge if you’re not very creative…

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But it can be easy with the help of a seasoned company like Deciphr. We use AI and human touch to study your target audience and mold the perfect content based on what we find.

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So when you find yourself in a creative rut, don’t stress—get smart by letting Deciphr help you!