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How To Use TikTok’s Text Posts Feature For Your Podcast – A Comprehensive Guide

May 22, 2024 Deciphr AI
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TikTok is shaking things up. Famous for its short videos, the social platform has recently added two new features: text-based posts and slideshows.

This new format allows creators to share their ideas and express their creativity through written content and visuals.

But what does this mean for podcasters? Quite a lot, actually.

Podcasters are storytellers, and text-based posts offer a new way to share these narratives. Whether it's sharing a notable quote from a recent episode, introducing an upcoming guest, or teasing behind-the-scenes, text-based posts and slideshows give fresh avenues for podcasters to connect with their audience.

Combining the power of TikTok’s algorithm with the power of words is a big deal. Because of the text feature, searchability has improved, which means more accessibility, allowing for more creative storytelling to connect with listeners. And TikTok’s slideshows perfectly compliments this.

This is great news for podcasters.

TikTok gives every single post a chance to be seen. You don’t need a million followers. Even if you're just starting out, you can reach a big audience on TikTok. 

For example, with one podcast episode, you can share:

  • Inspiring quotes
  • Insights from your guests
  • Conversational highlights
  • Short written pieces from topics discussed
  • Thoughts while talking directly to your listeners
  • Questions to inspire responses

And basically, anything to build connection with your audience. You’re only limited by your imagination. 

Now, new opportunities also present new challenges. Creating content isn't easy. It takes time, effort, and a deep understanding of your audience. And with text-based posts, you're not just competing with other podcasters; you're competing with all kinds of creators.

So, how do you stand out? Let’s dive into tips and tricks to help you get started in using TikTok’s text posts to amplify your podcast's reach.

How To Craft Effective Text Posts On TikTok

Creating a text-based post on TikTok is straightforward. Tap the '+' button at the bottom of the screen, then select 'Text' instead of 'Video'. From there, you can write your post, add hashtags, and hit 'Post'. Easy, right? 

But creating a post that stands out, that's the challenge.

So, how do you craft text-based posts that pop? Here are four tips:

1. Keep it Short and Sweet

TikTok is all about quick, digestible content. While there's no strict word limit for text-based posts, shorter is generally better. Aim for a few sentences that pack a punch. Think of your post as a tweet or an Instagram caption — concise, engaging, and to the point.

2. Use Hashtags Wisely

Hashtags are a powerful tool on TikTok. They can help your post reach a wider audience and tap into trending topics. But use them wisely. Don't just throw in random hashtags. Make sure they're relevant to your post and your podcast.

3. Make it Visual

Just because it's a text-based post doesn't mean you can't get creative with visuals. Add emojis, experiment with different fonts, and consider spacing to make your post more visually appealing. Make it pop. After all, you’re competing with other video posts.

4. Engage With Your Audience

TikTok is a social platform, so be social! Ask questions, encourage comments, and engage with your listeners. Reply to comments. Respond to fans. This helps build a community around your podcast.

Now that we've covered some basics, let's talk about…

How To Use Text-Based Posts To Promote Your Podcast

Here’s five ideas:

1. Share Quotes

Not sure what to do with the 10 quotes you get from Deciphr-ing your podcast? Share it on TikTok! This not only gives your followers a taste of your podcast but also creates shareable content that can help spread the word about your show.

2. Tease Upcoming Episodes

Give your followers a sneak peek of what's to come. Maximize show notes, summaries, or even transcript snippets! This not only builds anticipation but also gives your followers a reason to keep coming back.

3. Share BTS Insights

Give your followers a glimpse behind the scenes. Recording in a cafe? An outdoor location? Something funny happened? This not only humanizes your show but also makes your followers feel like they're part of the journey.

4. Post Text Q&As

Post a question encouraging your followers to ask questions about your podcast. This adds to engagement but also gives you a chance to address your audience's curiosities and concerns.

5. Promote Your Guests

If you have guests on your podcast, use text-based posts to promote them. Tag them if they’re on TikTok. This not only adds value to your post but also taps into your guests' followers.

As you can see, there's a lot you can do with text-based posts on TikTok. But like any tool, it's all about how you use it. So experiment, get creative, and most importantly, have fun with it. After all, TikTok is all about authenticity and enjoyment.

How to Craft Effective TikTok Slideshows

Now, we're going to switch gears and dive into another fresh TikTok feature: slideshows.

Slideshows, also known as Photo Mode, allow you to publish a series of photos that automatically convert into a carousel or slideshow. 

Yes, it’s similar to Instagram but still quite different. What makes it particularly exciting for podcasters is the opportunity to diversify your content and engage your audience in TikTok.

So, why should podcasters use slideshows? Here are a few reasons:

  • Diversify Your Content: While your podcast is primarily audio content, your audience also craves visual content. In other words, more chances to be seen.
  • Repurpose Existing Content: Got a bunch of photos or graphics sitting in your library? Turn them into a slideshow! This is a great way to repurpose existing content and give it a new life on TikTok.
  • Share Valuable Information: Slideshows allow you to share more data-driven information, such as charts, lists, and tables. This can be particularly useful for podcasters who cover complex topics that benefit from visual aids.
  • Grab Attention Quickly: Unlike videos, which often require a short intro to hook the viewer, images can grab attention instantly. Great visuals can be scroll-stoppers, giving more chances for potential listeners to engage with your content. 

How Do You Create A Slideshow On Tiktok? 

Here's a step-by-step guide:

1. Update Your TikTok App

First, make sure you have the latest version of TikTok. The slideshow feature is only available on the latest version, so you'll need to update your app if you haven't already.

2. Select Your Photos

Open the TikTok camera tool and tap 'Upload' to bring up your phone gallery. Select all the photos you want to include in your slideshow.

3. Edit Your Slideshow

Once you've selected your photos, you can customize your slideshow with stickers, text overlays, and filters. TikTok also allows you to add different audio to your slideshow, so consider choosing a trending audio to increase its discoverability.

4. Post Your Slideshow

Finally, write a compelling caption for your slideshow, add relevant hashtags, and hit 'Post'. And boom! You've just created a TikTok slideshow.

While creating a slideshow is relatively straightforward, creating a slideshow that stands out requires a bit more thought and creativity. 

Consider the flow of your images, the story they tell, and how they relate to your podcast. After all, your slideshow is not just a collection of images; it's a visual representation of your podcast.

Up next, we'll delve deeper into practical ways to maximize your slideshows. 

How To Make Your TikTok Slideshows Engaging

How can you create engaging slideshows that not only grab attention but also amplify your podcast's reach? Here’s five tips:

1. Storytelling is Key

Just like your podcast, your slideshow should tell a story. Whether it's the journey of a guest on your podcast or a behind-the-scenes look at how you create your episodes, make sure your slideshow has a clear narrative that keeps viewers engaged from start to finish.

2. Quality Over Quantity

While TikTok allows you to include up to 12 images in your slideshow, that doesn't mean you should. Focus on quality over quantity. Each image should add value to your slideshow and contribute to the overall narrative.

3. Use Text Overlays

Text overlays are a great way to add context to your images and guide viewers through your slideshow. But keep it concise. Remember, TikTok is a fast-paced platform, and viewers won't stick around to read lengthy text.

4. Leverage Audio

TikTok is known for its viral audios, and you can leverage this in your slideshow. Choose a trending audio or a snippet from your podcast to make your slideshow more engaging and discoverable.

5. Call to Action

Don't forget to include a call to action in your slideshow. Whether it's asking viewers to check out your latest podcast episode or to share their thoughts in the comments, a clear call to action can boost engagement and drive traffic to your podcast.

How Can You Use Slideshows To Promote Your Podcast?

Here are five ideas:

1. Highlight Key Moments

Use slideshows to highlight key moments from your podcast episodes. This not only gives viewers a taste of your content but also creates a sense of anticipation that can drive them to check out your podcast.

2. Showcase Guest Interviews

If you have guests on your podcast, create a slideshow that showcases their interview. Include quotes, insights, and fun moments to pique viewers' interest.

3. Share Listener Testimonials

Got 5-star reviews from your listeners? Share them in a slideshow! This not only boosts your podcast's credibility but also shows your appreciation for your listeners.

4. Tease Upcoming Episodes

Use slideshows to tease upcoming episodes. This not only builds anticipation but also gives viewers a reason to follow your podcast.

5. Share BTS Content

Use slideshows to share what’s going on behind the scenes. This helps make your podcast more relatable. 

As you might have noticed, slideshows can pretty much work in tandem with text-based posts. It’s up to you on how you leverage them.

But one thing's for sure, the content you create for both can prove to be a lot of work. 

In the next section, we’ll touch on a tool that can help you speed up your workflow. 

How to Leverage AI to Amplify Your TikTok Strategy

Creating content for both text and slideshow posts can be time-consuming. But imagine being able to do them in just minutes.

What if there’s a tool that can automate the content creation process, giving you the content to leverage and maximize TikTok’s new features?

That's where Deciphr AI comes in. This AI-driven content creation software is designed to help podcasters like you save time and effort. Deciphr AI can enhance your use of TikTok's text and slideshow.

Here’s how:

1. Generating Show Notes and Summaries

Deciphr AI can convert your podcast into text such as show notes and summaries. These can be a goldmine for text-based posts. Use them to share key insights, highlight interesting topics, or tease upcoming episodes on TikTok.

2. Crafting Well-written Articles and Accurate Transcripts

Deciphr AI can also convert your podcast episodes into articles and transcripts. These can be used to create more comprehensive text-based posts or slideshows. Plus, they make your content more accessible to those who prefer reading over listening.

3. Generating Highlighted Quotes

Deciphr AI can automatically select notable quotes from your podcast episodes. These quotes can make for engaging text-based posts that not only highlight the best moments from your episodes but also spark interest in your podcast.

4. Creating Instant Captions

Deciphr AI can automatically generate captions for your podcast episodes. You can use them for your text posts, or create text overlays for your slideshows, making them more engaging and accessible.

Use Deciphr AI for Your Podcast’s TikTok Strategy

Here's how to make the most of TikTok’s new features with our AI tool:

1. Use Deciphr to Generate Content

Start by using Deciphr AI to generate show notes, summaries, articles, transcripts, and quotes for your podcast episodes. 

You can do this by simply uploading a file and watch Deciphr AI work its magic. 

2. Identify Key Insights and Quotes

Go through the generated content and identify key insights and quotes that you think will resonate with your TikTok audience.

3. Create Text-Based Posts and Slideshows

Use these insights and quotes to create engaging text-based posts and slideshows. 

Remember some of the tips we discussed? Keep it short and sweet, use hashtags wisely, make it visual, and engage with your audience.

4. Rinse and Repeat

Finally, keep experimenting and iterating. Deciphr AI already gives you the content you need. Simply add your own flair to it and keep posting on TikTok and watch your podcast grow.

With Deciphr AI automating the content creation process, you now have more time to engage your audience, promote your podcast, and ultimately, grow your brand. 

If you’re looking to expand your presence on TikTok, try out Deciphr AI here.