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How to Get Your Podcast on Spotify in 2023

June 12, 2024 Deciphr AI
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Spotify is a popular platform for podcasting, with a rapidly growing user base and a variety of innovative features for both podcast creators and listeners. With over 489 million active users, Spotify offers a vast opportunity for podcast creators to reach a wider audience and increase the visibility of their content. 

In comparison to other popular podcasting platforms, such as Apple Podcasts and SoundCloud, Spotify has a unique set of features that make it an attractive option for podcast creators.

One of the key benefits of hosting a podcast on Spotify is the increased visibility and reach that it can offer. With the platform’s growing user base, hosting a podcast on Spotify can help you reach new audiences and gain more exposure for your content. 

Spotify invested a bunch on its podcasting platform, with a range of features designed to help podcast creators reach their goals and grow their audiences.

Spotify’s entry into the podcasting industry began in 2019 with the acquisition of Gimlet Media, a podcast production company. Since then, the company has continued to invest in the podcasting industry, acquiring several other podcast production companies and launching its own original content. Today, Spotify is one of the largest podcasting platforms in the world, with over 2 million podcasts and hundreds of thousands of active podcast creators.

In this article, we will provide a step-by-step guide for getting your podcast on Spotify, including tips for preparation, creation, and optimization. Whether you’re a seasoned podcast creator or just starting out, this guide will help you take advantage of the many benefits that hosting your podcast on Spotify can offer.

Preparation for Podcasting

Before you begin getting your podcast on Spotify, it’s important to prepare for the journey ahead.

This includes gathering the necessary equipment and software, creating content, and developing a marketing and promotion strategy.

Equipment and software: The first step in preparing for podcasting is to gather the necessary equipment and software. This includes a high-quality microphone, headphones, and a recording and editing software such as Audacity or GarageBand. You can also invest in a mixer or other audio equipment to improve the sound quality of your podcast.

Content creation and planning: Next, it’s important to plan and create your content. This includes determining the topic of your podcast, the format, and the length of each episode. It’s also important to have a consistent posting schedule, whether weekly, bi-weekly, or monthly.

Marketing and promotion strategies: Finally, developing a marketing and promotion strategy for your podcast is essential. This includes creating a website, social media presence, and email list. It’s also important to promote your podcast through word-of-mouth, guest appearances on other podcasts, and online advertising.

Creating a Podcast on Spotify

With your preparation complete, it’s time to create your podcast on Spotify. Here are the steps to get started:

Setting up a Spotify account: If you don’t already have a Spotify account, the first step is to set one up. Simply go to the Spotify website and follow the steps to create an account.

Creating a podcast on the Spotify for Podcasters platform: Next, you’ll need to create a podcast on the Spotify for Podcasters platform. This platform is specifically designed for podcast creators and provides various tools and features to help you manage and optimize your podcast.

Adding and organizing episodes: Once your podcast is set up, it’s time to start adding episodes. To do this, you will need to upload your audio files to the Spotify for Podcasters platform. You can also add show notes, images, and other metadata to accompany each episode. It’s vital to organize your episodes in a clear and intuitive way, making it easy for listeners to find the episodes they want to listen to.

Customizing the podcast page on Spotify: The final step in creating your podcast on Spotify is to customize your podcast page. This includes adding a header image, profile picture, and descriptions to help listeners understand what your podcast is all about. You can also use this space to promote your other social media accounts and websites.

Optimizing Podcast for Discovery on Spotify

Once your podcast is up and running on Spotify, it’s time to focus on optimizing it for discovery. Here are some key tips to help you get the most out of your podcast on the platform:

Importance of keywords and tags for podcast discovery: One of the most critical factors for podcast discovery on Spotify is keywords and tags. These are the terms that listeners will use to search for and find your podcast. It’s important to carefully choose keywords and tags that accurately describe your podcast and make it easier for listeners to find.

Utilizing Spotify’s analytics to track performance and make improvements: Another important factor in optimizing your podcast for discovery on Spotify is using the platform’s analytics. Spotify provides detailed analytics that allow you to track your podcast’s performance, including the number of downloads, listeners, and engagement. With this information, you can make improvements to your podcast and reach more listeners.

Engaging with listeners through comments and social media: Finally, it’s important to engage with your listeners through comments and social media. Responding to comments and interacting with your listeners helps to build a community around your podcast and increase engagement. You can also use social media to promote your podcast and reach new listeners.


In summary, the steps to get your podcast on Spotify are: setting up a Spotify account, creating a podcast on the Spotify for Podcasters platform, adding and organizing episodes, and customizing the podcast page on Spotify. To optimize your podcast for discovery on Spotify, it’s important to use keywords and tags, utilize Spotify’s analytics, and engage with your listeners.

Getting your podcast on Spotify is an excellent way to increase visibility, reach new audiences, and grow your podcast.

Whether you’re a seasoned podcast creator or just starting out, following these steps will help you get your podcast on the platform and start reaching more listeners. So what are you waiting for? Get started today and take your podcast to the next level with Spotify!

As a final thought, remember to be patient and persistent. Building a successful podcast takes time, effort, and commitment. But, with the right tools, preparation, and strategies, you can turn your passion for podcasting into a thriving and successful venture.