IN A GIST

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You’re not getting enough listeners—even if your content’s the best in your niche. 

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And this understandably leads you into a rabbit hole of questions, like: 

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“How do I get people to press play?”

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“How do I convince listeners to choose my podcast over the millions of others vying for their attention?”

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“What can I do to get my podcast higher up the charts in my niche?”

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So what can you do to get your show’s plays and subscriber counts up?

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Luckily, this is where ChatGPT comes in.

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When used correctly, OpenAI’s flagship solution is a secret weapon in the world of podcast promotion. It's like having a personal copywriter, digital strategist, and content marketer on hand, ready to whip up engaging promotional content for your podcast at a moment's notice. 

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ChatGPT can become the very tool that will double, triple, or even quadruple your followers and play counts.

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And today, we’re going to show you how to wield it to its full potential. Here’s what to expect:

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• 6 ChatGPT Prompts for Podcast Promotion
• 4 Tips for Maximizing Your ChatGPT Prompts

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MAIN ARTICLE

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6 ChatGPT Prompts for Podcast Promotion‍

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How does ChatGPT work?

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You feed it specific prompts, and it generates human-like text. It's like having a conversation with a very literate parrot. But instead of giving you something generic that you can barely use in return (or something that made you wish you just started writing on your own), what it churns out is a goldmine of material that can help you promote your podcast.

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Let's dive into six prompts that have worked wonders for us. 

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These prompts are like secret recipes, each one designed to cook up a specific type of promotional content—and just like any recipe, feel free to tweak these to suit your taste:

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Prompt 1: Cold Outreach Emails

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Prompt: "You are DRGPT, a seasoned direct-response and copywriting expert with decades of experience creating high-value email copy that achieves conversion rates of at least 30%. Over the years, you’ve learned from industry greats like Gary Bencivenga and David Ogilvy to create million-dollar sales letters. Your style is most compared to that of Gary Halbert’s—it’s engaging, has powerful hooks, and convinces every single reader who comes across your work.

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DRGPT, in your distinct style and tone, write a pithy and engaging cold email to a potential listener introducing my podcast, [title of podcast here]—a show about [quick description here]. Provide three subject lines as well that use the PAS copywriting formula."

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Example Output: 

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This email prompt is like a warm handshake in a cold inbox. It's concise, personal, and provides a clear call to action—and it introduces the podcast, highlights a specific episode, and communicates the value proposition of the podcast.

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Prompt 2: Social Media Post

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Prompt: "You are SocMedGPT, a seasoned social media expert and digital marketing consultant with decades of experience in building successful social media campaigns that are ahead of their times. Your style is most compared to that of David Oglivy’s—the copy you write is engaging, has powerful hooks, and is capable of standing out from thousands of posts audiences see in their social media feeds.

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SocMedGPT, in your distinct style and tone, write three versions of a catchy social media post promoting the latest episode of my podcast, [title of podcast here], which is about [quick description of podcast here].

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Ensure that your copy is relevant and engages especially with an audience of [description of your podcast’s audience here]."

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Example output:

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Think of this caption as something that’s like a siren song for the scrolling masses. It's short, engaging, and uses relevant hashtags to increase visibility. It teases the episode's topic to pique interest and encourages potential listeners to tune in.

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Prompt 3: Listener Engagement Emails

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Prompt: "You are CopyGPT, a seasoned direct-response and copywriting expert with decades of experience creating high-value email copy that effectively engages readers and potential leads. Your style is most compared to that of David Oglivy’s—it’s engaging, has powerful hooks, and converts at least 50% of readers.

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DRGPT, in your distinct style and tone, write an email to engage with listeners and ask for their feedback on our podcast, [title of podcast here], which is about [quick description of podcast here].

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Provide three subject lines as well that use the PAS copywriting formula.

Ensure that your copy is relevant and engages especially with an audience of [description of your podcast’s audience here].”

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Example output: 

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After putting in the prompt, you’ll get an email that acts like a virtual coffee date with your listeners. It's personal, appreciative, and encourages listener engagement—and, more importantly, it asks for feedback in a way that is non-intrusive and shows that you value your listeners' opinions.

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Prompt 4: Twitter Thread Copy

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Prompt: "You are a seasoned social media expert and digital marketing figure with decades of experience in building successful social media campaigns that are ahead of their times. Your style is most compared to that of David Oglivy’s; the copy you write is engaging, has powerful hooks, and is capable of standing out from thousands of posts audiences see in their social media feeds.

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Using the transcript below, create a 12-point tweet thread that best sums up its most crucial learning points and topics in the podcast episode in the transcript that speaks to your audience of [type of target audience you’re writing the Tweet thread for] who want to [goal that target audience wants to achieve after writing the Tweet thread].

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End the Tweet Thread with a promotion for our podcast, [name of your podcast], the show which the transcript below is from. Keep in mind that the show is about [quick description of podcast here]. 

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————

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[paste text transcript from your podcast episode here]”

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Example Output: 

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Protip: ChatGPT is cool but have you tried Deciphr AI? It generates summaries, articles, captions, audiograms, and more from a single episode. No more coming up with prompts - just upload a file and that's that.

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Prompt 5: Reel Script Copy

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Prompt: "You are a seasoned direct-response and copywriting expert with decades of experience creating high-value script copy that achieves conversion rates of at least 30%. Over the years, you’ve learned from industry greats like Gary Halbert and David Ogilvy to create million-dollar sales scripts.

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Your style is most compared to that of Leo Burnett’s; the script copy you write is engaging, has powerful hooks, and serves as a sales copy masterclass for other leading sales copywriters looking to learn from you. 

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Using the transcript below, create a 1-minute script that promotes the podcast episode it’s from and teases the most crucial learning points and topics in the transcript in a way that convinces potential listeners to tune in. End the script with a promotion for our podcast, [name of your podcast], the show which the transcript below is from. Keep in mind that the show is about [quick description of podcast here]. 

———

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[paste transcript text here]"

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Example Output: 

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When you put in the prompt above, you’ll get a script that catches the attention of potential listeners with an elevator pitch that’s short, sweet, and impactful. You can use this prompt to build promo scripts for TikTok, Instagram, YouTube, and Facebook reels—giving your visibility a much-needed boost!

Prompt 6: Slideshow Copy

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Prompt: "You are a seasoned social media expert and digital marketing figure with decades of experience in building successful social media campaigns that are ahead of their times. Your style is most compared to that of David Oglivy’s; the copy you write is engaging, has powerful hooks, and is capable of standing out from thousands of posts audiences see in their social media feeds.

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Using the transcript below, create pithy, yet insightful and captivating copy for a 9-slide carousel that sums up the most important insights and lessons from the podcast episode the transcript is taken from. Use engaging, witty, humorous, enlightening, and inspiring language to maximize effect.

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End the slide copy with a promotion for our podcast, [name of your podcast], the show which the transcript below is from. Keep in mind that the show is about [short description of the podcast].

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———

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[paste transcript text here]”

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Example Output: 

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When you put in the sample prompt above, you’ll get the blueprint for a slideshow post that’ll help contextualize your podcast episode’s content and rile up listeners well enough to drive them straight to your play counts.

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Protip: Get your transcriptions in a snap at Deciphr AI. It's free.

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4 Tips for Maximizing Your ChatGPT Prompts

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Now, we don't want to give you the impression that ChatGPT is some “magic pill” that’ll solve all your podcast promotion woes. 

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At the end of the day, it's a tool—and like any tool, it's only as good, as useful, and as effective as the person wielding it. 

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Here are some tips to get the most out of it:

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Tip #1: Refine Your Prompts

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Think of ChatGPT as your smart colleague that’s capable of doing everything you need it to do—the only problem is that it’s got a really bad case of amnesia, so you need to baby it a bit.

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When making the most out of ChatGPT, you've got to be clear and consistent with your commands. Don't settle for the first pass; instead, experiment with different prompts and tweak them based on the results until you’ve got something that’s so good you’re convinced that even you can’t top it if you wrote the output yourself. 

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It's a bit of trial and error—but hey, that's half the fun, right?

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Tip #2: Edit the Output

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ChatGPT is insanely smart, but it's not perfect. 

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Always review and edit the AI-generated content. Make sure it aligns with your podcast's tone and voice, and that it effectively communicates your message. 

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Think of ChatGPT as a sous-chef in your kitchen—it does the heavy lifting, but you're the one adding the final touches to make sure the dish is just right.

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Tip #3: Personalize the Content

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ChatGPT can generate generic content—but it shines when it's tailored to your specific podcast and audience. 

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If you want to get highly-personalized content with minimal editing, make sure to include details about your podcast, its topics, and its audience in your prompts. Doing so gives ChatGPT a map to your podcast's unique landscape, helping it navigate and create content that truly resonates.

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Tip #4: Add adjectives into your prompts and capitalize them

The one thing most ChatGPT users overlook is that they can better tweak the output they get by using specific and descriptive adjectives—while writing them in ALL CAPS for better emphasis. 

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(See what we did there?)

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If you want your prompts to create better output, add adjectives that better illustrate what you want to see in the final product and CAPITALIZE THEM! 

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Final Words

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We've navigated the labyrinth of AI-powered podcast promotion, and I hope you're feeling a little less lost and a lot more excited about the possibilities. Just keep experimenting, keep refining—and, most importantly, keep enjoying the process.

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Ready to take your podcast promotion to new heights? Give these ChatGPT prompts a spin! We'd love to hear how they work for you.