All Blogs

A Step-by-Step Guide to Boosting Podcast Revenue with AI

July 11, 2024 Deciphr AI
Blog cover

On this page

Back to top

IN A GIST

There's an old saying that goes, "The best things in life are free." But let's get real. Podcasters like you have bills to pay. Paid servers don't keep running on passion, either. 

The harsh reality is that transforming your podcast into a money-making machine can be a struggle. It's even tougher when you're juggling between creating top-notch content, engaging your audience, managing paid subscriptions, and oh, did we mention, trying to live a normal life too?

Fret not. Consider this your practical guide to using AI for podcast monetization.

Welcome to the world of AI, where you can get podcast revenue at a fraction of the time it usually takes.

MAIN ARTICLE

Understanding the Power of AI in Podcasting 

When we say "AI" or "Artificial Intelligence", you may envision high-tech robots or self-driving cars. But the reality is, AI's influence has quietly weaved itself into various facets of our everyday life. For podcasters, AI can be your invisible sidekick, working diligently in the background to help you leverage your content, grow your audience, and yes, boost your revenue.

For one, ChatGPT-made sales emails were proven and tested to be ready for send-off. By weaving AI into their daily grind, brands spanning multiple sectors have started reaping richer rewards without breaking a sweat.

Here's the simple truth—AI, with its capacity to analyze massive datasets and create with pinpoint accuracy, can become a total game-changer in your monetization efforts. But always remember, it's just that - a tool, an assistant.

You are still the director of your show's success.

AI can sift through data, analyze trends, and offer predictions, but the final decision always rests with you. Implementing AI into your podcasting strategy is about enhancing your abilities, not outsourcing your responsibilities.

With that, here’s how to boost your podcast revenue with AI.

3-Step Guide to Boost Your Podcast Revenue

If you're looking to increase your podcast's revenue, it's time to put AI to work for you. It's not as complicated as it may seem, and it's well worth the effort.

Step 1: Identify Your Method

Overwhelmed by options—ads, sponsorships, merch, and beyond? It can take forever to make a decision. But hold on. Breathe.

Ask yourself: What monetization strategy suits my podcast best? 

Once you've identified what method you’ll go for, you'll have a clearer vision of what needs to be done. And how you can use AI to support you.

There are three factors to consider, according to podcast coach Dilip Kumar.

Audience size

Consider your crowd and size up your audience. A larger following brings in more opportunities for advertising or sponsorships. The equation is simple: more ears, more cash.

But don't get discouraged if your tribe isn't stadium-sized yet. For those of you with a more intimate crowd, consider harnessing the power of sponsorships and merchandise sales. Smaller doesn't mean lesser - it just means your approach to monetization should be a bit more tailored.

Affiliate marketing can be used with any audience, so it's a recommended monetization method to combine with others.

Podcast content

Let's dive into the meat and potatoes of your podcast: the content. 

Got a niche topic? Congratulations, you're likely to strike gold with sponsorships. The more specific your content, the more attractive you are to sponsors who cater to that niche.

If you're more of a generalist, dabbling in a spectrum of topics, then the advertising route could be your best bet. Even then, don't put all your eggs in one basket. 

Affiliate marketing can still work its charm across a wide range of subjects. Granted, certain niches might offer limited products or services to promote. In such cases, think laterally and pick something related to your niche. If all else fails, the Amazon affiliate program is your safety net – the vast Amazon ecosystem probably has something you can promote.

Podcasting goals

Let's chat about what you want to achieve with your podcast. If your eyes are set on the dollar signs, and you're seeking a serious income stream, then advertising and affiliate marketing are your power duo.

On the other hand, if you want to keep the soul of your podcast intact and prioritize quality over cash, then consider a blend of sponsorships, affiliate marketing, and merchandise sales.

Remember, monetization doesn't have to be a sell-out game. It's about finding the balance between staying true to your voice and turning a profit.

Step 2: Research & Trial Test 

With a monetization strategy up your sleeve, it's time to dig deep in the roster of AI tools. 

Before fully investing in a tool, it's a good idea to try it out. Most AI tools offer a free trial, so make use of it. Test the tool and check if it clicks with your chosen monetization plan.

Here’s a list of 6 tools that help with sponsorship acquisition, podcast advertising, and analytics.

For crafting pitches and proposals 

Magellan AI 

You can’t send a personalized email without a sponsor or advertiser in mind. And out of millions of brands out there, who do you reach out to for the most yield? That’s where big data comes in. 

If you're looking to increase revenue, consider Magellan AI. It provides podcast ad analytics, spots emerging brands in podcast advertising, and compares your performance against rivals. Take advantage of weekly alerts on new brands entering the podcast ad scene, and monitor their activities for tailored pitches and proposals.

ChatGPT 

All the hype around ChatGPT is justified. Stuck on how to approach your prospects and dream sponsors list? Tailor your communications with 6 tried-and-tested ChatGPT prompts from marketer Katie Paterson, specifically designed for any sales scenario from first contact to ghosting matters.

Remember, it's not just about the tool, it's about making it work for you. Make sure to customize the message for your unique needs. 

For ad targeting and expansion

Acast

Ever wondered how you can effectively transform your podcast into a money-making machine? Acast is an ad-targeting tool, helping podcasters mint money by zeroing in on the right ads for their show. 

Acast leans on the smartness of AI to gather data on podcasts and their audiences, and uses this to help advertisers hit the bullseye with their ads. And with their newest feature, Collections+, Acast upped the game by bringing in cash from 5% more shows in just the opening seven weeks of testing. Not bad, right?

Veritone Voice Network

Thinking of expanding your ad reach to global markets? You can now, irrespective of the language they speak.

Veritone Voice Network allows podcasts to overcome language barriers that have historically posed as significant challenges to expansion opportunities. It transcribes and translates your podcast and ads into multiple languages, while keeping your unique voice intact. Plus, it's powered by aiWARE, a proprietary, award-winning platform.

For beefing up the media kit + analytics

Podtrac

Planning to rope in potential sponsors and advertisers? You'll need a well-prepared media kit. This isn't a fancy term for a bunch of loose data. It's got to have data on audience demographics, podcast episode analytics, and a whole lot more. Enter: Podtrac.

Podtrac provides combined data to track your audience and podcast trends in all channels where your podcast is on. You can also get up close and personal with your audience with its handy survey tool. Want to know about their jobs, education, or income? Just ask. Podtrac has been playing by the IAB Tech Lab's rules and it's been offering its service for free for 14 long years.

Chartable

You need to use analytics to consistently optimize your ads and podcast at large. Chartable has deep metrics to research listeners, including the number of listeners, subscriptions, downloads, demographics, and listening devices.

Trusted by the top brands and publishers, this podcast analytics tool is IAB certified and is entirely focused on collecting podcast statistics. Chartable offers marketing tools both for advertisers and publishers to track the monetization and growth of podcasts.

Step 3: Evaluate & Pivot As Needed

After using an AI tool, analyze the impact it has had on your podcast monetization strategy. 

Check how much you’re earning from your different ads to see where they can be optimized and better targeted. Or, perhaps you could start charging more for a pre-roll ad. Maybe your ROI is too low after spending lots of time researching and pitching to sponsors, and you’d be better off joining a podcast network.

Here are 4 major questions to ponder on:

  • Are your ads more effective and/or reaching your desired audience? 
  • Are your sponsorship proposals getting more clicks, opens, and responses? 
  • Are your media kits leading to further inquiries and conversions? 
  • Did you save time and resources by using this AI tool?

Use insights gained to tweak and adjust your strategy as needed. 

Final Thoughts and Future Perspectives

The future of podcasting is intrinsically tied to the future of AI. As AI continues to evolve, so too will the ways in which it can be leveraged by podcasters. It's a dynamic, exciting field, and the possibilities are, quite frankly, mind-boggling.

This might feel like a lot to take in, but don't let it overwhelm you. Start small, and as you get comfortable with one aspect of AI, gradually expand into other areas. Before you know it, you'll be a pro, and your podcast's revenue will reflect that.

If you're a podcaster looking to boost your revenue, now is the time to embrace AI. Don't get left behind. Dive in, explore the options, and remember, the future is now.